We are a Japanese razor manufacturer based in Seki City, Gifu Prefecture.“KIREI” — a Japanese concept meaning clean, beautiful, and refined — forms the foundation of our management philosophy.
Under this principle, we pursue Sanpo-yoshi, a philosophy of mutual benefit for the seller, the buyer, and the community.
We apply KIREI to the functional beauty and usability of our products, as well as to our business operations.
By maintaining a balance of satisfaction among our company, customers, business partners, and end users, we strive for sustainable management.
President and CEO : Tatsuya Sato
Philosophy
Mission
Delivering "KIREI"
We deliver the value of "KIREI" to people all over the world through our products.
"KIREI" combines beauty, comfort, and safety.By delivering "KIREI," we make lives a little brighter and more positive.
※KIREI is a Japanese concept that combines beauty, cleanliness, safety, comfort, order, and refinement.It reflects harmony, clarity, and trustworthiness in both form and conduct.
Vision
By accumulating small "helps," we become a trusted presence.
We go beyond razors and pave the way for the future with our technology and flexible response.
We create tools that no one else is addressing, and deliver them to the world from Seki City, Gifu Prefecture, making people say, "This is so helpful! I've been looking for something like this."
Value
- Think from the other person's perspective and respond with action.
- Approach each process with sincerity.
- Don't be afraid to change and continue to refine.